Vision Associates of Prospect | Extended Hours Campaign
CAMPAIGN DESIGN · MARKETING COPYWRITING · EMAIL MARKETING · PRINT DESIGN · DIGITAL MARKETING
The Challenge
Develop a coordinated marketing campaign to announce expanded Thursday office hours at Vision Associates of Prospect. The campaign needed to communicate the updated schedule to existing and prospective patients while emphasizing the added convenience and flexibility of evening appointments.
The goal was to transform a straightforward operational update into an engaging, patient-focused message that could be adapted across multiple print and digital marketing channels.
The Approach
Developed the campaign tagline, “More Time to Care for Your Vision,” along with supporting messaging that positioned the extended hours as an added benefit for patients.
Using this messaging as the foundation, created a cohesive visual campaign incorporating welcoming lifestyle imagery, bold typography, and the practice's established brand colors. The designs emphasized the new Thursday hours, 8:00 AM–7:00 PM, while encouraging patients to schedule their next eye exam.
Adapted the creative direction across email marketing, social media, website advertising, and printed handouts, maintaining consistent messaging and visual recognition while tailoring each piece to its intended format and audience.
Deliverables
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Campaign Messaging: Original Tagline and Supporting Marketing Copy
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Developed the campaign concept and original tagline, “More Time to Care for Your Vision,” positioning expanded office hours as a patient-focused benefit across print and digital communications.
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Email Marketing: Custom Email Header and Patient Email Blast
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Digital Marketing: Website Promotional Banner
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Social Media: Extended Hours Announcement Graphic
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Print Marketing: Patient Handout
