All About Eyes – Bloomington | 2026 Grand Re-Opening Campaign
EVENT MARKETING · CAMPAIGN DESIGN · PRINT DESIGN · EMAIL MARKETING · DIGITAL MARKETING
The Challenge
Develop a coordinated collection of promotional materials for All About Eyes - Bloomington's Grand Re-Opening event, celebrating the practice's newly remodeled location. Working within a tight turnaround, the campaign needed to incorporate existing creative references while maintaining the established All About Eyes brand identity.
The materials also needed to communicate multiple event attractions, including complimentary children's vision screenings, a ribbon-cutting ceremony, educational activities, and promotional giveaways.
The Approach
Adapted the provided creative direction into a cohesive, branded campaign using All About Eyes' recognizable navy blue and yellow color palette, bold typography, and consistent visual elements.
Balanced the Grand Re-Opening announcement with supporting event information, incorporating featured imagery, promotional highlights, and clearly organized details to make the materials engaging and easy to navigate.
Developed coordinated layouts across print and digital formats, adjusting the visual hierarchy and messaging for each application while maintaining a consistent campaign identity. Completed the collection within an accelerated production timeline to support the event's promotional schedule.
Deliverables
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Print Marketing: 8.5" × 11" Promotional Flyer
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Social Media: Event Promotional Graphic
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Email Marketing: Custom Email Header and Promotional Email Blast
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Digital Marketing: Website Promotional Banner
