Accent Eyewear | 2026 Maui Jim Spring Trunk Show
EVENT MARKETING · CAMPAIGN DESIGN · PRINT DESIGN · EMAIL MARKETING · DIGITAL MARKETING
The Challenge
Develop a cohesive, multi-channel marketing campaign for Accent Eyewear's 2026 Spring Trunk Show, featuring Maui Jim sunglasses. The campaign needed to highlight the featured eyewear collection, promote the one-day event, and encourage patient engagement through coordinated print and digital communications.
The Approach
Created a unified campaign centered around Maui Jim's vibrant, high-resolution product imagery, using the collection's bold colors and distinctive lens photography to establish a strong visual direction.
The deep blue and purple tones of the featured imagery complemented Accent Eyewear's existing brand palette, allowing the designs to incorporate both brands naturally. Bright yellow accents, prominent event details, and consistent typography helped establish a clear visual hierarchy across each format.
Adapted the creative direction across printed promotional materials, email marketing, social media, and website graphics to maintain consistency while accommodating the unique layout and messaging requirements of each platform.
Deliverables
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Print Marketing: 11" × 17" Poster, 8.5" × 11" Flyer, Promotional Postcard
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Event Signage: Yard Sign
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Email Marketing: Custom Email Header and Two Promotional Email Blasts
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Social Media: Three Social Graphic Variations
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Digital Marketing: Website Promotional Banner
