20/15 EyeCare | OD Retirement Announcement Campaign
CAMPAIGN DESIGN · PATIENT COMMUNICATIONS · EMAIL MARKETING · SOCIAL MEDIA · PRINT + DIGITAL
The Challenge
Develop a coordinated, multi-channel announcement campaign for 20/15 EyeCare to communicate the retirement of longtime optometrist Dr. Simone Lewis after 25 years of patient care. The messaging needed to respectfully recognize her contributions while introducing Dr. Olivia Oyegunle as the incoming provider and reassuring patients about the continuity of their eye care.
The Approach
Created a cohesive collection of print and digital materials from scratch, following 20/15 EyeCare's established brand standards. Incorporated consistent typography, practice colors, photography, and graphic elements to maintain a recognizable visual identity across each communication channel.
Adapted the layouts and messaging to suit each format, from a detailed patient letter and email announcement to concise social media graphics and website banners. The overall approach emphasized clear, compassionate communication while maintaining a professional and welcoming presentation.
Deliverables
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Email Header + Eblast: Branded retirement announcement featuring Dr. Lewis's message, an introduction to Dr. Oyegunle, and supporting patient information.
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Social Media Graphic: Retirement announcement recognizing Dr. Lewis and directing patients to learn more about the incoming provider.
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Website Banner: Coordinated web graphic communicating the retirement and providing a call to action for additional information.
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Mailed Patient Letter: Professionally formatted retirement letter featuring Dr. Lewis's personal message, provider transition details, and practice contact information.
