Dean Optical: OD Retirement Materials

Dr. Michael Meifert was bidding farewell to his patients and practice, as he was looking towards retirement. He had been a long time optometrist with the practice, and had many years of patient relationships built. He was very missed upon his departure.

Items in this campaign included:

• Social media imagery

• An email blast with custom email header to be sent out to patients advertising of his departure

• A letter on newly designed letterhead notifying patients of his retirement