If You Could Go Anywhere… | Custom Illustrated Luggage Tags
CUSTOM ILLUSTRATION · PROMOTIONAL PRODUCT DESIGN · PRINT DESIGN
The Challenge
Create a unique, personalized promotional gift for Keplr Vision employees as part of a creative marketing initiative at HUEosity. The project aimed to showcase HUEosity's custom printing capabilities while offering recipients something more memorable than a traditional branded giveaway.
The Approach
Built the project around a simple question: "If you could go anywhere, where would you go?"
Using employees' responses as inspiration, I developed colorful, vector-based illustrations representing their dream destinations—from tropical getaways and mountain retreats to imaginative, fictional locations.
Rather than relying on standard travel photography, I used custom illustrations to give each luggage tag its own personality. For recipients without a specific destination preference, I created additional vacation-inspired designs featuring bright colors, tropical scenery, and playful details.
The finished collection combined creative storytelling, personalized design, and functional print production into a memorable promotional gift.
Deliverables
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Custom destination-inspired vector illustrations
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Personalized luggage tag designs
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Additional vacation-themed luggage tag variations
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Print-ready artwork for promotional production
