Cadence Travel | QuidelOrtho President's Club Booklet
PRINT DESIGN & PRODUCTION · EVENT COLLATERAL · EDITORIAL & LAYOUT DESIGN
The Challenge
Develop a custom 34-page attendee booklet for QuidelOrtho's 2022 President's Club recognition trip, organized by Cadence Travel in 2023. The booklet needed to highlight award recipients, their professional accomplishments, and individual recognitions while offering a fresh visual approach that remained consistent with QuidelOrtho's established corporate identity.
The challenge was to organize a substantial amount of attendee information into a cohesive, polished publication suitable for a luxury Caribbean incentive trip.
The Approach
Using QuidelOrtho's corporate brand guidelines as a foundation, I developed a booklet design that incorporated the company's signature color palette, geometric graphic elements, and typography.
Created a consistent editorial layout to organize attendee portraits, professional details, award categories, and individual achievements. The structured design system accommodated varying amounts of content while maintaining visual continuity throughout the booklet.
The final design balanced corporate brand recognition with the relaxed, upscale atmosphere of the Caribbean destination, resulting in a personalized keepsake celebrating the attendees' accomplishments.
Deliverables
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34-Page Attendee Booklet: Custom editorial design and print layout (click to view the full booklet)
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Attendee Recognition Pages: Individual portraits, professional information, award categories, and achievements
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Brand Integration: Application of QuidelOrtho's existing visual identity throughout the publication
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Print-Ready Artwork: Final production files for the physical booklet
