ADI Meetings & Events | Nuestra Familia, 2023
BRAND IDENTITY DESIGN · PRINT DESIGN & PRODUCTION · PACKAGING DESIGN · CORPORATE EVENT DESIGN · EDITORIAL & LAYOUT DESIGN
The Challenge
Develop a custom visual identity and coordinated collection of luxury travel materials for Nuestra Familia, a private family reunion held at the Conrad Punta de Mita resort in Mexico. The client envisioned a modern, sophisticated aesthetic that complemented the upscale beachfront destination while maintaining a welcoming, family-oriented atmosphere.
With no existing event branding, the project required establishing a cohesive design direction that could be carried across multiple print formats, from custom packaging and travel accessories to a detailed Program of Events booklet.
The Approach
Developed initial creative concepts to establish the event's visual direction, ultimately creating a custom logo and supporting brand guidelines inspired by the resort's coastal setting. A refined palette of blues and greens, subtle wave-inspired elements, and clean typography helped balance the relaxed beachfront atmosphere with the client's preference for a sleek, contemporary aesthetic.
The resulting identity was applied consistently across all event materials, with careful consideration given to layout, packaging, and print production. Each piece was designed to feel like part of a unified, premium travel experience while remaining practical and functional for attendees.
Deliverables
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Custom Brand Identity: Event logo, color palette, and corresponding brand guidelines
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Luxury Packaging: Custom slider box with clear sleeve and removable insert tray to hold attendee materials
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Program of Events Booklet: Wire-O bound booklet featuring custom front and back covers, four section tabs, and 20 interior text pages (click to view the full P.O.E.)
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Luggage Tags: Coordinating tags with custom insert cards
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Keepsake Magnet: Custom picture-frame-style magnet designed as a commemorative takeaway
