Texas State Optical | 2026 Valentine's Day Frame Show
EVENT MARKETING · CAMPAIGN DESIGN · EMAIL MARKETING · PRINT & DIGITAL · LOCAL OUTREACH
The Challenge
Develop a cohesive, multi-channel marketing campaign to promote Texas State Optical's Valentine's Day Frame Show. The goal was to create an engaging, holiday-inspired concept that highlighted the event's exclusive eyewear promotions while maintaining a consistent visual identity across print and digital platforms.
The Approach
Developed the playful “Love at First Sight” campaign concept, blending Valentine's Day-inspired messaging with bold typography, warm colors, and lifestyle imagery.
Extended the creative direction across multiple marketing channels, including email, direct mail, social media, website graphics, and in-office promotional materials. Each piece was tailored to its format while maintaining a cohesive look and feel, creating a recognizable campaign across patient touchpoints.
Deliverables
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Campaign Creative: Concept development, campaign tagline, visual direction, and promotional messaging
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Email Marketing: Two promotional email blasts featuring initial event announcements and a final reminder
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Print & In-Office Signage: Promotional flyer and A-frame sidewalk signage
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Direct Mail: Two-sided promotional postcard
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Digital Marketing: Website banners and social media promotional graphics
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Local Outreach: Valentine's Day-themed promotional cards and supporting event materials
