Boulderdash | A Night of Legendary Rock
EVENT MARKETING · PRINT DESIGN · SOCIAL MEDIA GRAPHICS
The Challenge
Develop promotional materials for A Night of Legendary Rock, a concert celebrating Boulderdash's 40th anniversary alongside performances by Brewer & Shipley, Supe Granda, and Jonathan Edwards.
The campaign needed to highlight multiple performers, communicate event details and admission options, and create an energetic visual presence across print and digital platforms.
The Approach
Created a rock-inspired promotional aesthetic using distressed textures, bold typography, layered artist photography, and contrasting colors.
Adapted the creative direction across concert flyers, posters, admission tickets, and Facebook event graphics, organizing performer information, event details, and ticket options for each format.
Deliverables
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Print Marketing: 8.5" × 11" flyer and 11" × 17" poster
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Event Tickets: General admission and VIP ticket designs
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Digital Promotion: Facebook event profile image and cover graphic
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Campaign Artwork: Coordinated promotional layouts for print and digital use
Project Note: The concert was scheduled for March 2020 but was canceled due to the COVID-19 pandemic.
