Advanced Eye Care - Durango | 2025 Marketing Campaign
CAMPAIGN DESIGN · EMAIL MARKETING · PRINT · SOCIAL
The Challenge
Develop four distinct marketing campaigns for Advanced Eye Care, promoting seasonal eye health, back-to-school eye exams, patient education, and introducing two newer optometrists. Each campaign needed to communicate its own message while maintaining a consistent brand identity across print and digital platforms.
The Approach
Created a series of coordinated, multi-channel campaigns using engaging imagery, clear messaging, and cohesive visual elements. Each campaign featured a unique creative direction tailored to its audience and objective, while maintaining brand consistency across email marketing, social media, and print materials.
Deliverables
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Campaign 1 — Summer Eye Health: Email Graphics, Social Media, Print Flyer
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Campaign 2 — Back-to-School Eye Exams: Email Graphics, Social Media, Print Flyer
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Campaign 3 — "Did You Know" Series: Email Graphics, Social Media, Print Flyer
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Campaign 4 — OD Spotlight Series: Email Graphics, Social Media, Print Flyers
