Look Optical | 2025 BOGO Sale
INTEGRATED MARKETING CAMPAIGN · PRINT DESIGN · EMAIL MARKETING · SOCIAL MEDIA · DIGITAL MARKETING
The Challenge
Develop and maintain a cohesive, multi-channel marketing campaign promoting Look Optical's extended BOGO eyewear sale across four practice locations. The campaign required consistent branding and promotional messaging across print and digital platforms, with fresh seasonal content to maintain customer interest throughout the seven-month promotion.
The Approach
Created a unified campaign centered around the playful “All About the LOOK” concept, using bold typography, eyewear imagery, and Look Optical's signature brand colors. Developed coordinated print, web, email, and social media assets, refreshing creative messaging and visuals throughout the year to reflect seasonal promotions.
Managed location-specific email communications and expanded the campaign's digital reach through scheduled Facebook and Google Business Profile posts using the SOCi platform, ensuring consistent messaging across all four locations.
Deliverables
-
Print Design: 15' × 4' Promotional Banner
-
Website Marketing: Promotional Web Banner
-
Email Marketing: Seven Monthly Email Campaigns, Customized for Four Practice Locations
-
Social Media: Seasonal Promotional Graphics and Supporting Copy
-
Digital Marketing: Facebook and Google Business Profile Post Scheduling via SOCi
