Vision Health | 2026 New Provider Marketing Campaign
DIGITAL MARKETING DESIGN · EMAIL MARKETING · ORGANIC & PAID SOCIAL · WEB DESIGN
The Challenge
Develop a multi-channel marketing campaign introducing a new optometrist to the Vision Health team. Build awareness of Dr. Jenna Bernard's arrival, highlight her clinical expertise, and strengthen connections with the local community while encouraging new patient appointments.
The Approach
Created a cohesive digital campaign combining professional introductions, patient-focused messaging, and approachable visual storytelling. Developed coordinated designs across email, organic and paid social media, and web platforms to highlight Dr. Bernard's expertise, showcase her personality, and reinforce Vision Health's trusted reputation.
Deliverables
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Email Marketing: New provider announcement eblast
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Organic Social Media: Coordinated social graphics and Instagram Stories highlighting provider introductions, specialties, and community connections
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Paid Social Media: Facebook advertising creative promoting new patient acquisition
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Web Design: Website banner graphics and digital promotional assets
